Increase Sales with Virtual Tours

How do virtual tours fit into today’s rapidly evolving commercial digital world?

As we’re seeing the death of the traditional high street, there is one thing that businesses looking to increase online revenues can learn from this sector. 

Showrooms and sales outlets work. 

Buying should be an experience for the customer. From the moment they enter a showroom – they get an instant appreciation for your business. The way it looks, the ambience and the ease at which they can browse products all combine to create an emotional first impression.

When customers like a business – they’re going to spend more time exploring what’s on offer.

Selling is ultimately competitive. What are you doing to stand out from the competition? 

In a digital world that’s dominated by list based websites or online versions of brochures, don’t your potential customers deserve something that’s going to give them a little more wow? 

This is where Virtual Tours can make the difference. We use the industry leading Matterport software to generate an outstanding tour based on your business. 

Virtual tours give you the power to create a unique digital showroom. Using panoramic imagery we construct a virtual version of your chosen real world that’s then structured into a 3D environment using the Matterport software.  

Every business is different, so our approach is founded on your commercial objectives. 

Throughout your tour, we can place additional information to help your customers find out more, the moment they want to know. 

Use video, photography and copywriting to deliver important marketing messages. Users simply press a button to access the information – rather than having it simply pushed on them the second they land on a website. 

It’s a far more sophisticated and intimate way to engage with your audience. 

What do you want to use the tour to sell? Some of the sectors we can help include the following: 

·      Hospitality ­– potential guests can get a real feel for your establishment with a virtual tour. They can see the room sizes and even examine the coffee machine on the table or get a spec on the TV and available channels. Read the menu and make a booking within the tour. 

·      Attractions – museums and places of interest can give their audience a real taste of what’s on offer. Imagine a museum creating a virtual tour of a small portion of its exhibits. When potential visitors have explored the tour, they’ll be more likely to want more – and book tickets whilst enjoying the tour

·      Virtual Shops ­– why rely on the mass market sites when you have a quality product? Visitors can explore your virtual showroom, letting their eyes wander before being drawn into your displays – before making purchases from links directly to your website. 

·      Lifestyle – when choosing a gym or activity centre, the quality of your location is an important consideration for new customers. Don’t tell them you have a great establishment – let them navigate a virtual tour and make that judgement for themselves. They can even meet the staff using embedded videos. 

Virtual Tours are a chance for your business to sell creatively – which is a far more efficient way of demonstrating value rather than contending with price driven sites or mass marketed services. 

We work with you to first understand your commercial aims. Our experts then come up with the plan for a virtual tour, designed from an aesthetic viewpoint, but built to deliver an effortless visual narrative to engage your customers.

Next, we utilise expert technology – including the Matterport software package – to create your virtual tour. Other sales messages in the form of copywriting, photography and videos can then be embedded at the appropriate points throughout the tour.  

There’s an old saying in sales. People buy with their eyes. And when you’re selling online this is even more important. Visuals are the only way people can interact with your business.

And in the same way traditional showrooms used to increase real world sales – virtual tours can do the same for your business as we move into the information age.